Bloom Partners » 2005

Direct Marketing: Heading for High Gear

Bloom Partners in association with
Australian Publishers Association

Direct Marketing: Heading for High Gear

Youâ€™ll never think of it as â€œjunk mailâ€ again!

Make certain your Direct Marketing works
Organise your DM campaign from go to whoa
Source first-class lists at the best price
Avoid making the mistakes responsible for 80% of DM failures
Write copy that grabs your reader from the start, andâ€¦
Create an Order Form that wonâ€™t ruin your entire campaign!

Melbourne: Tuesday 4 May 2006
Sydney: Friday 5 May 2006

For more information please contact Dee Read at the APA on 02 9281 9788 or e-mail: dee.read@publishers.asn.au, or click here.

You are currently browsing the Bloom Partners weblog archives for January, 2005.

- Bloom Partners were excellent. I found their training well researched and very well matched to my team's needs. It's vital to have detailed market and industry knowledge, and Bloom Partners certainly had both. I'll use Bloom again.
  Murray St Leger, Managing Director
  McGraw-Hill Australia
- In magazine publishing, communication is everything. Steve showed our research team how to make our communication with editors, publishers and ad directors count. In a world drowning in information, and starved for knowledge, Steve definitely helped turn our research into the latter. Steve will be the name of my first born. Boy or girl...
  Travis Godfredson, Research Manager, Men's Lifestyle, ACP Magazines
- For any independent publisher, there are just never enough hours in the day, and it's always marketing that seems to suffer. So I ask Bloom Partners to help, and they've been fantastic. Their knowledge of publishing means I don't spend all my time just explaining things. They're a great resource.
  Nick Walker, Director
  Australian Scholarly Publishing
- Excellent workshop for a very difficult gig. Congratulations on being so flexible and responsive.
  Janette Wright, (then) Director
  RMIT Publishing
- We asked Bloom Partners to research a new market for us, and found their help invaluable. In fact, as a result of their work we were able to move far faster and more aggressively than we'd expected. I'd recommend them very highly, and we certainly have every intention of using them again in the future.
  Slade Sherman, Director
  The Rewards Factory
- From time to time we need information gathered - and quickly. Bloom Partners are always responsive and get us what we ask for, and often much more. A pleasure to work with.
  Andrew Fletcher, Partner
  Brown Orr Fletcher Burrows
- Our business is growing fast, and we simply don't have enough hands to look into new opportunities. When they come up, we turn to Bloom, who help us research and evaluate them. They haven't let us down yet!
  Rod Stoller, Director
  Events Australia